000 00307nam a22001337a 4500
020 _a0-7506-2022-6
082 _a658.8
_bBAK
100 _aBaker . J Michael
_eadt
245 _aThe Marketing Book
250 _a3 rd.
260 _aLondon
_bButterworth - Heinemnn Ltd
_c1994
300 _a740 p.
942 _cR
999 _c14580
_d14580