TY  - BOOK
AU  - Aaker . A , David
TI  - BRAND RELEVANCE MAKING COMPETITORS LRRELEVENT
SN  - 978-0-470-61358-0
U1  - 658.8 
PY  - 2011///
CY  - San Francisco
PB  - Jossey - Bass A Wiley Imprint
ER  -