Aaker . A , David <br/><br/>
BRAND RELEVANCE MAKING COMPETITORS LRRELEVENT 

 - San Francisco  Jossey - Bass A Wiley Imprint  2011 
 - 381 p. 
<br/><br/><label>ISBN: </label>978-0-470-61358-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK